Inbound marketing focuses on attracting customers through valuable and relevant content, which can be achieved through four stages – Attract, Convert, Close, and Delight. By developing compelling and helpful content customized to your potential customers, you can provide them with the data they require to compel them towards the purchasing process. This marketing tactic is the best for startups as it involves lesser investment with higher ROI. As a startup, you can begin using the below mentioned inbound marketing tactics to obtain lead generation, or utilize the services of a professional digital marketing freelancer in Bangalore.
Search Engine Optimization
More than 90% of all online experiences begin with a search engine, which makes SEO one of the most integral parts of inbound marketing. You must optimize your website and blogs for search engines by creating consistent high quality content that emphasize on keywords and key phrases related to your industry, so that you can rank higher on SERPs.
Content marketing
Through content marketing, you can attract and convert your potential buyers by creating interesting, engaging, and relevant content that provides value for your customers. Start creating blogs, podcasts, presentations, videos, eBooks, case studies, and whitepapers; and promote them through your website, ads, social networking, or any other marketing funnel. Also remember to publish frequently to secure the interest of your audience.
Email marketing
Email marketing is the most traditional marketing tactic, which works even today as it helps stay connected with your leads and customers by keeping them informed. it also helps to deliver personalized and highly targeted content to your potential customers. It is one of the best tactics for startups as it is relatively very inexpensive.
Social media marketing
With social media having gained immense popularity, you can use channels like Facebook, Instagram, and Twitter to advertise your content and bring in newer audiences to your website. Using social media marketing, you can establish better relationships with your customers by satisfying their needs and demands. However, don’t try to be everywhere. Select only those platforms where your potential customers are likely to be present.
Landing page and calls-to-action
You can capture a lead’s attention through an effective and attractive landing page by including the most important details about your business. With a landing page, you must be able to build trust in the minds of your readers, so that they can share their details with you. You can achieve this by providing them with something valuable and interesting that keeps them engaged with you. Also, you must include a CTA button to have your audience consider a particular action that you want them to take.
As a startup, you are likely to face several challenges that are most common among new establishments. These include creating high quality content, building a conversation-focused website, and building effective nurturing campaigns. But, if you have a qualified digital marketing freelancer in Hyderabad to help you, there should be nothing to worry about. However, whether it is you doing it in-house or hiring a professional company, remember that you will have to wait for a while and be patient to wait for the results.
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